Shakebake is a innovative company that makes liquid cake mixes. The name was inspired by the shaking of the pack, as shaking the pack is one of the few things the customer needs to themselves. The goal is to make mixes where the customer needs to add the least amount of ingredients. In this way, we want to reduce food waste and make life more convenient for the customer. If you make a cake yourself, things can turn out to be expensive and they are separately packed ingredients cause unnecessary waste. A product which already has all the ingredients together in 1 package can reduce waste, cost and stress, making your life a little bit better.
We created a product, which helps people baking a Japanese cheesecake. The consumer only needs to add 3 eggs, a bit of sugar and do a bit of the baking process themselves, making it much more convenient compared to doing it all by yourself
Alisha (Project Lead & Documentation/Reporting): Oversight of the project, Doccumentation, Research
Lai (Food Scientist & Recipe Developer): Develop recipe based on research, Integrate feedback into the recipe
Uriël (Food Scientist & Recipe Developer): Develop recipe based on research, Integrate feedback into the recipe
Stef (Quality & Safety Officer): Quality control, Safety regulations
Renske (Quality & Safety Officer): Quality control, Safety regulations
Uriël de Groot
Mail: uriel.degroot@hvhl.nl